Hyper-Personalisation: Helpful or creepy?
We Know You… I’m going to play back two attempts at hyper-personalisation that have actually happened over the last 5 years - the names of the companies involved have been removed to protect embarrassment (and lawsuits). If you’re not sure what hyper-personalisation is please sit in the unknown for a few more paragraphs - we’ll get to that. Story 1: Beverage Company I’ve popped out for the weekend to get some shopping in for my other-half’s upcoming birthday - I know what I want to get, I’m an efficient shopper, so I walk in with a purpose and head to a particular store....