Mal pointing at camera


technology, data & ai strategy → futurist & serial innovator

Known as as a data whisperer, a strategists strategist, a practical futurist and an executive technology generalist.
Available for podcasts, interviews and keynote speaking engagements.

🗎 Latest Article

The difference between helpful and creepy is context.

Hyper-Personalisation: Helpful or creepy?

We Know You… I’m going to play back two attempts at hyper-personalisation that have actually happened over the last 5 years - the names of the companies involved have been removed to protect embarrassment (and lawsuits). If you’re not sure what hyper-personalisation is please sit in the unknown for a few more paragraphs - we’ll get to that. Story 1: Beverage Company I’ve popped out for the weekend to get some shopping in for my other-half’s upcoming birthday - I know what I want to get, I’m an efficient shopper, so I walk in with a purpose and head to a particular store....

December 6, 2023 · 10 min · 1924 words · mal wanstall