You Can't Hide: The Scary Science of Re-identifying Anonymous Data
Your data has been de-identified. You are anonymous. We have pseudonymised your information. Your private data is masked. The Personally Identifiable Information (PII) has been scrubbed. What if I told you there’s a good chance none of that matters? A research paper from Carnegie Mellon University back in the year 2000 showed that: 87% (216 million of 248 million) of the population in the United States [were uniquely identifiable] based only on [postcode], gender and date of birth....