ai

AI has been thrust with full force into the zeitgeist over this past year thanks to the transformative and media-worthy feats of generative AI, but putting aside the hype, AI is truly transforming the way we live and work. AI (both generative and classical) will undoubtedly revolutionise industries, massively improve efficiency, and create opportunities we couldn’t have foreseen. However, as the oft-quoted part-time philosopher / superhero Spiderman put it: With great power comes great responsibility....

We Know You… I’m going to play back two attempts at hyper-personalisation that have actually happened over the last 5 years - the names of the companies involved have been removed to protect embarrassment (and lawsuits). If you’re not sure what hyper-personalisation is please sit in the unknown for a few more paragraphs - we’ll get to that. Story 1: Beverage Company I’ve popped out for the weekend to get some shopping in for my other-half’s upcoming birthday - I know what I want to get, I’m an efficient shopper, so I walk in with a purpose and head to a particular store....

Generative AI and Large Language Models (LLMs) have hit the mainstream and caused everyone to take notice - as is often the case when technology moves out of the hands of the niche and into the public zeitgeist there have been all manner of opinions, facts and utter BS thrown around like sugar in a chocolate factory. Humans are spectacular at pointing out the problems with things, as long as those things aren’t themselves, and there has been some amazing displays of this front and centre during the explosion of LLM conversations....